Decision from Brazilian authorities take down X network, Meta removes verification and the Public Prosecutor’s Office wants explanations, the United States bans TikTok, which has more days to defend itself. Headlines like these are becoming increasingly common in the world of digital marketing, leaving not only users but companies with several communication problems.
This is the case of businesswoman Taísa Gruber from ‘Brexó Restore’, who centralizes 100% of her store’s advertising and communication on Instagram:
“when the App goes down or that time WhatsApp was blocked, we lost all communication”.
The dependence on social networks for communication and marketing has been a constant in recent years, but the recent instabilities of these platforms have highlighted an important warning: companies need to strengthen their digital presence through their own channels. Among them, corporate websites stand out as a fundamental pillar of credibility and security. These scenarios demonstrate that, despite being important for marketing, social networks cannot be the only point of contact between companies and audiences.
For KAKOI Communication Planner, Boby Vendramin, unlike social networks, corporate websites are digital properties controlled by the brands themselves, offering stability, without interference from algorithms or risks of interruption:
“More than that, websites allow for a personalized experience aligned with the company’s identity, with institutional content, product and service portfolios, and direct communication channels,” he says.
According to market studies, in 2023, more than 81% of global consumers said they trust information provided directly by corporate websites more than social media posts. This data reinforces the strategic role of websites as sources of reliable and well-structured information.
According to the expert, maintaining communication and marketing on social media is essential for any type of business, but keeping an updated and well-structured website online can make a difference in credibility and also in times of blackouts:
“In addition to security and credibility, websites offer exclusive advantages such as SEO and visibility, reaching new audiences organically. They serve as a communication hub in addition to detailed monitoring of the entire business,” adds Vendramin.
